Last week we attended the Social Gaming Summit at Chelsea’s Stamford Bridge stadium in London. Here is what we learnt:
1. Facebook has become ultra-competitive as a games platform. According to Dan Laughlin, Biz Dev director at 6waves, to get to 1m MAUs (monthly active users) on Facebook you will need to spend hundreds of thousands of dollars, if not more. Sure you can get some virality, but it’s not the same as it was 2 or 3 years ago. K-factors of less than 0.1 indicate the low amount of viral growth in games on Facebook today.